Analysis Of The Book Henry s Demons By Patrick Cockburn

In the book, Henry’s Demons by Patrick Cockburn, Patrick and his family explain the extensive, long term effects of schizophrenia on the people who are diagnosed, and their loved ones. Henry goes through his first psychotic breakdown in 2002, when he almost drowned trying to swim the Estuary at Newhaven. He spends several years at the mental hospital, attempting to escape more than 30 times, fighting with himself to recover. This book truly teaches about the disorder and explores the subjective experience of being diagnosed with this disorder and the effect on family and friends. The book also shows how the biological,psychological, and sociocultural perspectives that develop behind this disorder. There has been increasing evidence showing†¦show more content†¦He first shows symptoms when Jan and Alex,his mother and his brother, come to visit him while he is away at school. They notice the early triggers such as his mistrust him clocks and technology, he takes his pho ne apart and explains how cell phones control society and he does not trust the use of them, along with clocks and telling time. He believes time is a false concept. Alex doesn’t see that his brother is not thinking clearly, and questions his logic with the clocks, explaining that they are just objects.Henry begins to get aggressive and confused. â€Å"Henry looked at them mushily, drawing his eyebrows together as if his mother and brother were in conspiracy not to understand him.†(Cockburn, page 17). Along with these triggers, he also heard voices from animals and trees telling him to do certain actions, Henry often felt forced to do things that he also didn’t want to do. Another example, the trees told him that he needs to strip down and jump down the Estuary, therefore he was actually never suicidal, but instead threatened by the inner voices in his head. Henry went through many episodes and was tormented by his symptoms and did many things wrong, even thou gh he knew better. A number of factors have been linked to schizophrenia:genetics, psychological vulnerability, and poor environmental surroundings. The understanding the of this mental illness is called

Parenting Styles in Differnt Cultures - 2804 Words

Parenting Styles in Different Cultures Elizabeth L. Walsh Psychology 223 Parenting style is one of many factors that strongly influence child development. One’s choice of parenting style is most often molded by their cultural background. American parents use a myriad of parenting styles, all of which have their roots in various cultural beliefs about which method is best to raise a child. In 1971, clinical and developmental psychologist, Diana Baumrind, recognized three different categories of parenting styles that she believed described most parents’ methods (Berger, 2011). Parents who fell into the authoritarian style of parenting set high standards and strict rules for their children. Disobedience was not tolerated and was met†¦show more content†¦Thus, the children will be socialized under different conditions. Authoritarian and permissive parenting styles practiced in select cultures outside of the European-American context exemplify this. Criticized by many Westerners for its harshness and controlling approach, authorita rian parenting has found more success in Asian and Arab cultures (Grusec, Rudy, Martini, 1997; Dwairy et al., 2006). In Asian cultures, which would include the Chinese, Vietnamese, Koreans, Japanese, etc., Confucian principles are strongly embraced, and therefore, profoundly shape social relationships and moral ethics. In particular, Confucius stressed that a person should respect and obey authority without question, and to seize every opportunity to learn and perfect oneself (Chao, 1994). Rooted in this philosophy, Asians have chosen to use a very strict, controlling, and restrictive approach to parenting. Recently adding fuel to the notion that Asian’s authoritarian parenting style is harsh, oppressive, and sometimes even cruel, is the controversial book, â€Å"Battle Hymn of the Tiger Mom,† by Amy Chua (2011), a Professor of Law at Yale Law School. Chua’s book shares her experiences raising her two daughters â€Å"the Chinese way.† Some of her m emoirs describing her authoritarian parental tactics were viewed by the American public as disturbing. Chua (2011)

Probability and Statistics for Engineering

Question: Discuss about the Probability and Statistics for Engineering. Answer: Introduction: A historical data on the birth weight of babies has been obtained from a Local Health District in 2002. The data has been obtained by simple random sampling. The data contains birth weight of the babies born (in gms) along with the age, height, weight, smoking habit and the gestation period of the females. The data has been analyzed using various statistical tools and techniques. A histogram diagram has been obtained for the weight of the babies. The data has been at first converted into a frequency data. The histogram diagram has been obtained by plotting the mid value of the weight of babies along the x axis and the frequency along the y axis. The histogram diagram shows that the distribution of the weight of the babies cannot be assumed to be normally distributed. The histogram shows a negatively skewed distribution. The summary statistical measure for the weight of the babies has been calculated for analysis. It has been found that the mean value of the distribution is 3354.517 while the median value is 3374. The mean and the median are the measures of central tendencies. The measures give an idea about the central value of the distribution. The standard deviation of the measure is 461.8166. The standard deviation measures the deviation from the central values. The standard deviation is not very large for the dataset. The skewness value for the variable bwt is -0.44301. The variable bwt has a negatively skewed distribution. The minimum value of the bwt is 2013 while the maximum value is 4309. The range is the difference between the maximum and minimum observations. The entire set of observations lies within the range. The range is a very crude and the easiest measure of dispersion. The proper measure is the standard deviation. The standard deviation actually gives the average squared deviation f rom the mean value of the observation. The mode is another measure of central tendency. The mode is that observation which occurs most frequently in the dataset. The modal value for this dataset is 2948. The mean, median values agree closely for this dataset. The central or average value of the dataset is expected to lie within 3354 and 3374. The confidence interval has also been calculated for the mean value. The confidence interval is an interval within which the estimated value of the mean is expected to lie even if the sample is change. The random sample is expected to come from a population. If the sample observations are changed then the estimate of the mean value is also expected to change. Then the mean value will lie within the calculated interval. The confidence interval has been calculated to be (3269.583, 3439.451). The report has been analyzed to get an idea about the average body weight of the babies. The average body weight of the babies is found to be around 3374. The body weight o the babies is negatively skewed. The idea about the mean body weight of the babies born in a Local Health District has been calculated. The main objective of the report is to use summary statistics measure to get a crude idea about the distribution of the weight of the babies. The weight of the babies has been found to follow a negatively skewed distribution. The skewness value is calculated to be -0.44301. The skewness value is however much less almost approaching towards 0 value. This may be due to the presence of outliers. The outliers of the distribution have to be detected with the help of some statistical methods such as scatter plot. The mean value has been calculated with the help of the sample observation. The sample is derived from a particular population. The sample may vary. The variation of sample will give different values of the mean, median and other measures. In order to get an idea about mean, an interval has been calculated. The value of arithmetic mean is expected to lie within the interval. The interval has been calculated assuming a normal distribution whereas the body weight of babies does not follow normal distribution. Therefore, the calculation of the interval is not appropriate for this case. The body weight of the babies is dependent on various factors. The body weight of the babies may depend on the age of mother, weight, height and other habits of the mother. The report aims to analyze the average body weight of the babies. The number of aged mothers who are giving birth to the babies and the average weight of the babies are being calculated for the purpose of analysis. The women who are giving birth to the babies are of different age. The mothers who are above the age 35 are being calculated. A sample of size one hundred and sixteen has been obtained for the purpose of the study. The sample has been obtained by the method of simple random sampling procedure. In the sample chosen, sixteen mothers are found to be above the age 35. The estimated proportion has been calculated to be 16/116 = 0.137931. The confidence interval is calculated by the following formula: I = (p sqrt(p*(1-p)/n) * 1.96, p + sqrt(p*(1-p)/n)*1.96) Therefore, the proportion of mother who is above the age 35 is not very large. The confidence interval for the estimated value is ( 0.075179, 0.200683). The average weight of the babies according to European heritage is expected to be 3.5 kg. A test has been conducted to test this claim. The average weight of the babies in the sample has been found to be 3355. A t-test has been conducted for the sample. The null hypothesis of the test is H0: = 3500 against H1: 3500. The statistic of the test has been calculated to be -2.97682. The degrees of freedom of the t-distribution are 115. The tabulated value of t is 1.984. Therefore, the null hypothesis of the test is accepted. The average weight of the babies in the district can be assumed to be 3.5 kgs. Conclusion: The report gives an idea about the average weight of the babies born in a Local Health District. The inferential statistical techniques are being calculated to get an idea about the average weight of babies born to the mother. The number of mothers born above the age 35 is being estimated in this report. A t-test has been conducted to know about the average weight of the babies. It has been found on the basis of the test that the average weight of the babies can be assumed to be 3.5 kilograms Bibliography: Ang, S., Van Dyne, L. (2015).Handbook of cultural intelligence. Routledge. Devore, J. L. (2015).Probability and Statistics for Engineering and the Sciences. Cengage Learning. Gravetter, F. J., Wallnau, L. B. (2016).Statistics for the behavioral sciences. Cengage Learning. Lowry, R. (2014). Concepts and applications of inferential statistics. Mendenhall, W. M., Sincich, T. L., Boudreau, N. S. (2016).Statistics for Engineering and the Sciences. CRC Press. Xie, L., Kang, H., Xu, Q., Chen, M. J., Liao, Y., Thiyagarajan, M., ... Takano, T. (2013). Sleep drives metabolite clearance from the adult brain.science,342(6156), 373-377.

Marketing Principles Nike Brand

Question: Discuss about the Marketing Principlesfor Nike Brand. Answer: Analysis of Segmentation Variables For Nikes brand new product Air Zoom Yorker, the market segmentation can be analyzed as Geographic Variables For Air Zoom Yorker, Nikes segmented market is identified to be the Cricket loving youth of those territories, which prioritize Cricket as a national sport. Therefore, it is understandable that Nikes preference for geographic variables would be European, Australian and South-East Asian countries (Anttonen 2015). Though Nikes markets are mainly North America followed by China and Europe, for the new brand the focus is seemingly on the urban areas of the mentioned places where market densities are high. Behavioral Variable It has been identified that Nikes consideration for the behavioral variable in terms of segmentation is focused on the ways the products make each customer feel. Considering this particular habit of Nike, it can be said that for Air Zoom Yorker, the athlete nature and specifically preference for cricket of the customers would influence their buying behavior (Boone and Kurtz 2013). Psychographic Variable It has been understood that Nike concentrates on psychographic variable strongly as they prefer to target individuals according to their specific lifestyle as well as personalities. In case of Air Zoom Yorker, it is coherent that Nike would target individuals who have potential preference for Cricket as a sport. Most importantly, it seems that, the preference for sports apparel and shoes is not only related to those who plays it but also them who watch or simply talks about it (Burgelman 2015). Benefit and usage Rate Segmentation It has been found that for Air Zoom Yorker, Nikes usage-rate segmentation could be categorized into high-end and medium segments as understandably the new product is designed for high to medium usage by the professional athletes. On the other hand, in terms of benefit, for Air Zoom Yorker, it is understandable that Nikes segmented target market would give importance to the organizations trend of giving value for money and its unique and eye-catchy design. Analysis of the Targeting Strategy For Nikes new Air Zoom Yorker, the target marketing strategy would possibly be the concentrated targeting. It is understandable as per the fact that for the new product Air Zoom Yorker is capable of targeting only a specific target market which involves individuals who has preference for Cricket. According to the concept of concentrated or focus targeting, an organization serves only a particular segment and following that builds a single marketing mix. It has been identified that Nike has implemented their aggressive marketing plan for both infiltrating and targeting the specific segment for their concerned sports apparel. In this context, it is to mention that Nike has been showing impressive amount of success in maintaining their multi-segment targeting strategy (MoranSendra et al. 2015). Keeping in mind about this impression of Nike, it can be said that segment-targeting for Air Zoom Yorker could also fall under Nikes differentiated or multi-segment marketing strategy. However, i t should also be mentioned here that among Nikes three prime target markets, which are women, young athletes and runners, for Air Zoom Yorker the apt target market would be the young athletes or the Cricketers. In that case, Nikes sponsorship with several federations and local leagues will help them in having a satisfactory profit margin for Air Zoom Yorker (Andaleeb 2016). Analysis of Positioning Bases Prior to illustrate the positioning bases of Nike for its new product, it should be contemplated that the positioning strategy for Air Zoom Yorker is to provide perfect shoe to every serious athlete. More precisely, Nike positions itself for Air Zoom Yorker by presenting and designing it as a sleek, eye-catchy and high quality shoe for cricketers. Henceforth, the main positioning bases for the organization are By Product Attribute For Air Zoom Yorker, the organizations most significant positioning base is product attribute; it is because of the fact that the organization positions itself for the new product primarily through its lucrative design and vibrant colors (Anttonen 2015). By Product Class Nikes positioning statement seemingly relies on the product class as with the launch of Air Zoom Yorker, the organization desires to make a leadership position in the apparel market for Cricket. Against Competition It is understandable that the positioning statement for their new product, Nike attempts to compare and present itself superior than the existing competitors of Nike like Adidas, Li Ning, Reebok and Toys R Us. With a completely new product in the Nikes list is indicative of the organizations intention to stay one-step ahead of their archrivals (Brohi et al. 2016). By Product Value Considering the design and quality of Air Zoom Yorker, it is strongly understandable that the organizations brand positioning highly depends on their representation of the distinct value through the production of Air Zoom Yorker. References Andaleeb, S. S. 2016. Market Segmentation, Targeting, and Positioning. InStrategic Marketing Management in Asia: Case Studies and Lessons across Industries(pp. 179-207). Emerald Group Publishing Limited. Anttonen, S. 2015. Branding a Lifestyle: Case: Nike. Boone, L. E., and Kurtz, D. L. 2013.Contemporary marketing. Cengage learning. Brohi, H., Prithiani, J., Abbas, Z., Bhutto, A. H., and Chawla, S. K. 2016. Strategic Marketing Plan of Nike. Burgelman, R. A. 2015. Complex Strategic Integration at Nike: Strategy Process and Strategy-as-Practice Combined. MoranSendra, M., Nilmeier, T., Liem, T., and Perkowski, T. 2015. Nike Inc.